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Advertising spending on these drugs topped $1 billion in 2023a 250% increase YoYand some of those ads have been spotted during women's basketball games (NCAA, WNBA, and Unrivaled) over the past few seasons, whether it's a ro ad during a Sunday Sun/Sky game on NBC Sports, a commercial for HERS injectable compounded semaglutide during Unrivaleds opening broadcast on TNT, or a Lynx partnership with Livea, a weight loss program based in the Midwest
If you have the potential to become pregnant, discuss your birth control plans with your clinician before starting treatment
What followed may prove to be a structural turning point not just for Novo, but for the entire compounded GLP-1 market and, by extension, for my other key holding, WW International