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Key Activities Define business problem research objectives hypotheses Identify target segments: industry, company size, geography Map stakeholders: CXOs, procurement heads, technical buyers Develop TAM / SAM / SOM analysis Prioritize use-cases and map value chains Data Sources Industry reports, whitepapers, investor presentations Government databases and trade associations Company filings, press releases, patent databases Internal CRM and sales intelligence systems Key Outputs Market size estimates - historical and forecast Industry structure mapping - Porter's Five Forces Competitive landscape & market mapping Macro trends - regulatory and economic shifts Three Modes of Inquiry Qualitative In-depth interviews with CXOs, expert interviews with KOLs, focus groups by industry cluster - to understand pain points, buying triggers, and unmet needs
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This is particularly true for patients who were started on insulin early in their disease course when their beta cells still had significant function, gained weight on insulin therapy, have A1C levels that might respond to GLP-1-mediated insulin secretion, or want the cardiovascular and weight loss benefits that GLP-1 medications offer
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