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PwCs consumer research of roughly 3,000 people found that GLP-1 users spent about 11% less on most food categories overall, and at the scale of adoption now underway, those individual household changes aggregate into the revenue reduction JPMorgan estimates at between $30 billion and $55 billion for the food and beverage industry by 2030 to 2034

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Cost projection: Total research cost combines peptide expense with ancillary supplies (bacteriostatic water, syringes, alcohol swabs)

Frediani, PhD, RD, ACSM-CES, is a nutrition scientist, exercise physiologist, and registered dietitian with over two decades of experience in clinical research, educati